Topaz

Challenge

The Topaz supermarket chain needed an app that would bring together promotions, loyalty features, and online shopping convenience in a single place. The challenge was designing a platform that would capture customer attention, direct it toward key features (loyalty card, leaflets, coupons), and enable shopping planning both in-store and online.

Solution

Escola built the Topaz mobile and web app, integrating all key elements of the customer experience. The app allows users to:

Identify themselves and manage their account with shopping lists.
Browse offers, coupons, and discounts in an engaging format.
Collect loyalty points and redeem them for rewards.
Analyze user behavior within the app.
Receive PUSH notifications about promotions and shopping reminders.

The project was delivered through a full lifecycle — from business analysis (BRD), functional (FRD), and technical documentation (TRD), through UX/UI design and backend/frontend development, to CMS implementation for Topaz's self-managed content.

Results

Increased customer engagement with promotions and coupons.
Easier planning for both online and in-store shopping.
Effective loyalty-building through a points program and reward redemption.
A stable, scalable platform ready for further development and Topaz system integrations.